- ISBN13: 9780060007737
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of … More >>
The 22 Immutable Laws of Branding
This is one of the worst books that I was required to read for my MBA program. I didnt benefit anything from reading the book. The authors of this book should not be considered “authors”, and people should be paid to read such a book!!
When you read the book, you will understand what I say (if you have to read it).
The Authors think that readers are coming from the moon or maybe Mars, and that they don’t know the clear obvious in their life!
Rating: 1 / 5
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Rating: 1 / 5
Simply put this book sucks. The examples are out of date and can only be applied to a mature company being run by brian dead drones.
Don’t waste your money.
Rating: 1 / 5
El libro ejemplifica muy bien de lo que se trata de crear marcas líderes dentro del mercado, con extractos de marcas de talla internacional. En definitiva: un libro altamente recomendable.
Rating: 5 / 5
Nearly everything in this book is copied verbatim from the marketing classic “Positioning, the battle for you mind” by Jack Trout; Give credit where it’s actually due.
Rating: 1 / 5